Prerequisites: MGMT 552, MGMT 563 and MATH 500, or their equivalents. (Second semester or summer/ 3 credits)
This course builds upon the core marketing concepts learned in MGMT563 by focusing on methods and applications of decision tools to address fundamental marketing areas examined in MGMT563. This course will apply specific analytical methods for a given decision area in order to enhance decision making. Provides students with an understanding of the available marketing tools and enables them to apply them to real marketing problems.