VP for Enrollment Management

The vice president for enrollment management (VPEM) oversees all actions related to undergraduate recruitment and admission. Reporting directly to the president and overseeing the Office of Admission and the Office of Financial Aid, the VPEM is responsible for bringing forth new recruitment and enrollment initiatives, financial aid leveraging strategies, retention and tuition net revenue strategies.

Reporting to the VPEM:

The director of admission is responsible for seven admission counselors who carry the major responsibility in providing personal engagement with prospective students and families. The counselors travel to high schools and college fairs, interview students, review applications and provide personalized phone, text and email outreach, among other tasks. All admission staff work closely with faculty, coaches and other staff in recruitment efforts. The director of admission oversees the operations staff of three, who are responsible for data entry, reporting and record maintenance of student data, processing US postal mail and material inventory.

The senior associate director of admission, with the event specialist, is responsible for daily visit and event coordination, from scheduling to invitation, through registration, execution and evaluation. In addition, this team of two are responsible for outbound recruitment communication and related social media outreach.

The director of financial aid, with a staff of four, is responsible for helping students and families finance a Hood College education. This includes providing education about financing options, the application process, implementing the financial packaging strategy, awarding and tracking funds offered from government, institutional and outside sources. They also process student loans, campus employment documents and are responsible for extensive reporting to the federal and state governments, as well as other outside agencies.

Enrollment Management Advisory Group

Purpose: To participate in the review and assessment of enrollment strategies in consideration of college-wide enrollment needs and issues, including development and examination of data relating to recruitment for all student populations. The committee will make recommendations as needed to address problem areas or strengthen programs and services and will provide a key communication channel with faculty for the college’s enrollment needs.

The Enrollment Management Advisory Group consists of representatives from a variety of campus offices involved with undergraduate student recruitment and retention.

• Director of Admission, Chair
• Vice President for Enrollment Management
• Dean of Students
• Vice President for Academic Affairs and Provost
• Dean of Student Success
• Faculty Representatives (two elected and one appointed)