Mapping your Integrated Marketing Communications Major
Your Hood experience is about so much more than just your integrated marketing communications major.
The Student Success Center, the Center for Career Development & Experiential Learning, and the Office of the Registrar have teamed up to show you where a integrated marketing communications major can take you. They will help you cultivate, engage and prepare during your time at Hood so that you are career ready for your journey beyond Hood.
Additionally, these maps will serve as milestones and guideposts when you meet with your academic adviser.
Contact
Student Success 301-696-3860 | Registrar 301-696-3620 | Center for Career Development & Experiential Education |
College Catalog | The George B. Delaplaine Jr. School of Business | Integrated Marketing Communication(B.A.) |
Year One
Fall Semester | Credits |
MGMT 205 Principles of Management | 3 |
FYS 101 First Year Seminar | 3 |
Core- Foreign language 101 | 4 |
Core-ENGL 100 Elements of Composition | 4 |
CORE- Health and Wellness | 1 |
| 16 |
Spring Semester | Credits |
CMA 201 Media Writing I | 3 |
Core - Scientific Thought (non-lab) | 3 |
Core- Foreign Language 102 | 4 |
Core - Visual & Performing Arts | 3 |
ECMG 212 or MATH 112 Applied Statistics | 3 |
| 16 |
Year Two
Fall Semester | Credits |
CMA 226 Visual Media Production | 3 |
MGMT 301 Org. Theory and Behavior | 3 |
Core - Philosophical Inquiry | 3 |
Core - Historical Analysis | 3 |
Core - Literary Analysis | 3 |
Core - Health & Wellness/PE | 1 |
| 16 |
Spring Semester | Credits |
MGMT 306 Principles of Marketing | 3 |
CMA 310 Public Relations | 3 |
CAMG 330 Social Media Marketing | 3 |
Core - Scientific Thought (with lab) | 4 |
Elective | 3 |
| 16 |
Year Three
Fall Semester | Credits |
CMA/IMC 470Sem. in Comm. Ethics | 3 |
MGMT 281Princ. of Financial Accounting | 3 |
CMA 305 Communication Law | 3 |
CMA 312 Intro. to Comm. Research | 3 |
Core- Global Perspectives | 3 |
| 15 |
Spring Semester | Credits |
CMA 313Writing for Public Relations | 3 |
CAMG 399 Internship in IMC | 3 |
Elective | 3 |
Elective | 3 |
Elective | 3 |
| 15 |
Year Four
Fall Semester | Credits |
MGMT 406 Consumer Beh. & Analysis | 3 |
Elective | 3 |
Elective | 3 |
Elective | 3 |
Elective | 3 |
| 15 |
Spring Semester | Credits |
MGMT 424Marketing Comm. Strategy | 3 |
CMA 411 Public Relations Campaigns | 3 |
Elective | 3 |
Elective | 3 |
Elective | 3 |
| 15 |
Total Credits = 124
Learning, Self-Exploration, and Academic Excellence
The Hood College Center for Career Development and Experiential Education is here to support you through your four-year educational journey. Whether you are headed toward additional educational pursuits after graduation or on to the exciting world of work, we recommend that you investigate all your opportunities through three distinct types of exploration. These include Cultivating knowledge of your major and occupations related to your studies, Engaging in activities that give you hands-on experience, and taking practical steps toward Preparing for life after college. Below are three tables that will help you understand these areas and associated activities. Want to know more? Meet with a counselor in the Career Center. Email careers@hood.edu to make an appointment.
Cultivate
Explore your Major and Related Occupations
Year 1 | Year 2 | Year 3 | Year 4 |
---|---|---|---|
Explore business professions on the Hood College website, as well as the What Can I Do With the Major?, and the CareerOneStop websites. | Make an appointment through Handshake to meet with a Career Counselor to update your resume and consider locations for an business specific internship. | Update your resume to include classes from the previous year and any experiences, either your major or employment. | Update your resume to include classes from the previous year and any experiences, either internship or employment. |
Explore career options in business and related fields that may be of interest through the Focus 2 Career Assessment. | Explore club and engagement opportunities related to integrated marketing communications. | Enroll in an internship course, to gain work experience and college credit. | If you have not already completed one, take an internship, or find a second internship experience, to gain additional work experience and/or college credit. |
Meet with Career Center staff to begin developing a resume. |
| Meet with Counselors in Career Services to identify potential internships, consider competitive national experiences. | |
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Engage
Locally and Globally
Year 1 | Year 2 | Year 3 | Year 4 |
---|---|---|---|
Attend the Fall and Spring Community Engagement Fairs to learn more about local non-profits. | Participate in Career Center workshops on interviewing for success and creating a LinkedIn page. | Attend Chamber of Commerce industry related events. Speak with a Career Center counselor to learn more about these. | Schedule an appointment to learn about job interviewing and to practice interview with one or more Counselors in the Career Center. |
| Conduct informational interviews with Hood College alumni working in the business related fields | Update your LinkedIn page to reflect new experiences and coursework. | Attend the annual Business Etiquette Dinner. Register for this event in Handshake. |
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| Shadow professionals or alumni who work your business field of choice. | Attend the Career Center’s Annual Night of Networking event to meet professionals. |
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| Conduct informational interviews with Hood College alumni working in business roles. (Work with a Career Center counselor to identify individuals). |
Prepare
For Post-Graduation Success
Year 1 | Year 2 | Year 3 | Year 4 |
---|---|---|---|
If eligible for the Federal Work Study program, consult with a Career Counselor about opportunities relevant to your marketing and communication interests. | Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who may need business interns. | Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who may need business interns. | Meet with a Career Counselor to make plans for how you will conduct your job search beginning in the semester prior to your graduation. |
| Regularly check the Handshake events page to see if there are employers of interest providing information sessions on campus. | Attend Career Center workshops on interviewing for success and how to conduct a job search. | Discuss graduate school options with faculty in your department and a Career Counselor in the Career Center. |
| If considering part-time employment, work with the Career Center and consult faculty to learn about opportunities at companies in business related functions. | Attend the Career Center’s Annual Night of Networking event to meet professionals. | Attend the Spring Internship & Career Fair to meet directly with employers from a variety of industries who are recruiting for new hires. |
| Consider taking an exploratory micro-internship in your field of interest. Visit Hood College’s partner program through Parker Dewey. | Select part-time jobs and internships in your field of interest. |
- Utilize resources at the Library and Learning Commons
- Meet regularly with your academic adviser
- Work with tutors at the Writing Center
- Complete the FAFSA and apply for scholarships
Learn more about careers in integrated marketing communications: https://whatcanidowiththismajor.com/major/communication-studies/
- Sales
- Customer service
- Management
- Insurance:
- Underwriting
- Claims management
- Sales
- Real estate:
- Property management
- Sales
- Human resources
- Training and development
- Labor relations
- Writing/Editing
- Corporate communication
- Office management
- Product and service organizations
- Retail stores
- Hotels
- Restaurants
- Manufacturers
- Banks and financial institutions
- Insurance companies
- Hospitals and other healthcare organizations
- Print and electronic media
- Real estate agencies
- Consulting firms
- Research firms
Explore more career opportunities in integrated marketing communications: https://www.onetonline.org/
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Choose a Pathway
Information will vary based on program level. Select a path to find the information you're looking for!