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Brand Guidelines

First impressions matter.

That’s why it’s essential for Hood College to ensure every interaction with our audiences is positive and meaningful. Our brand reflects this commitment. By forming emotional connections from the very first moment, we cultivate loyalty and trust with our most critical audiences.

Whether it’s a conversation at the pergola, a banner outside Alumnae Hall, a billboard along the I-270 biotech corridor, the story shared by an admissions counselor, or the outstanding performance of our alumni in their workplaces—these experiences collectively shape the opinions of those we serve. Each interaction proves that Hood College is "worth the work"—a place where dedication, engagement and effort lead to lasting success.

The Hood College Brand Guidelines

Hood College Athletics Brand Guidelines

Have Questions?

Office of Marketing and Communications

Alumnae Hall 209

marketingoffice@hood.edu