Key Themes

Bravery begets brilliance.

At Hood, big risks, big swings and big undertakings create big rewards. The willingness to work hard and the courage to rise to the next level each day—this is what defines our determined and driven students.

Tomorrow’s professionals, today.

We’re training a workforce that can tackle problems that may not even exist yet. And when our graduates enter their internships and careers, they’ll have years of hands-on experience from Hood’s resources to aid and inform their processes for years to come.

Connection is key.

Faculty and student relationships are the basis and backbone of Hood’s thriving community. Here, our students are known, supported and understood on a level that elevates them closer to a future of success.

Message Map

The message map can help turn our key themes into a cohesive narrative. It prioritizes the most important ideas for telling Hood’s story and illustrates the relationship between attributes and benefits. View the message map here.